Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide. 
The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.  
IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal. 
Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context. 
The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. 
 
SAGE Publications Ltd 
1 Oliver's Yard 
55 City Road 
London, EC1Y 1SP 
Phone: +44 (0) 20 7 324 8500 
Fax: +44 (0) 20 7 324 8600 
E-mail: market@sagepub.co.uk